Reporter/su xiling
In 2018, the scale of China's exhibition industry continued to climb, reaching new highs in the number of projects exhibited, number of enterprises participating in the exhibition, and exhibition area. However, enterprises' deep demand for exhibition services is also increasing. At the same time, trade frictions between China and the United States have increased. How to deal with the pain points and difficulties in the exhibition process?
For displaying the hot topics of the industry, the morning of July 4th, the ninth session of the Chinese and foreign exhibition project cooperation symposium points BBS "this exposition BBS" in lake yanxi the success of the international convention and exhibition center, the major at home and abroad are invited to the exhibition organizers and displaying related majors, conference invited to the exhibition economy research association deputy secretary-general JiHongYan as a process.
host
BBS is hosted by ji hongyan, deputy secretary-general of China association of exhibition and economic research
Authority issued
Report: 2018 China exhibition industry survey report
Publisher: Chen meng, chief editor of China and foreign exhibition magazine
"Give priority to old exhibitions in traditional European and American markets" is still the most important indicator for enterprises to choose overseas exhibitions, and the exhibition in mature markets is still of great attraction. When it comes to plans for 2019, 40% of companies plan to do more. Forty-three percent expect business to grow, 23 percent say it will be flat and 34 percent expect it to shrink.
Keynote speech
Poland exhibition market under the background of "One Belt And One Road"
Tomasz Szypula
Chairman of Warsaw PTAK expo center
Under the background of "One Belt And One Road", Poland, as an exhibition destination in eastern Europe favored by Chinese enterprises, means more business opportunities for Chinese exhibitors. The exhibition area of Warsaw expo center exceeds 120,000 square meters, and it holds exhibitions such as home furnishing exhibition, building materials exhibition, animation exhibition and pet exhibition every year. In the coming year, we expect to host 44 events at our venues. Each of our exhibitions has received great support from the government. We sincerely invite Chinese enterprises to seize business opportunities to participate.
Policy and practice of intellectual property work in overseas exhibitions
Tan Jian
Director of intellectual property service center of China council for the promotion of international trade and director of legal service department of China chamber of international commerce
Exhibitors are the main body to deal with intellectual property disputes in overseas exhibitions. Participating enterprises may, according to the needs of business development, establish their own internal intellectual property management system to guard against intellectual property risks, and deal with intellectual property disputes in overseas exhibitions under the guidance of ccpit and exhibition organizers and the professional legal services of relevant law firms. In accordance with the principle of "who organizes the exhibition, who is responsible for the exhibition", ccpit or its representative agencies and other agencies authorized or entrusted by ccpit should actively cooperate with the training of exhibitors.
The exhibition serves as a bridge for china-russia economic and trade cooperation
alexey
Moscoso koriniki convention center vice President
Russia's exhibition market is worth about $1 billion this year. This is a very good indicator, the Russian exhibition market turnover in the seventh place in the world. Every year Russia holds about 950 B2B exhibitions with a total area of 2 million square meters. More than 100,000 institutions from about 100 countries participate in these exhibitions. The number of visitors to the exhibition is about 7.5 to 8 million. Economic and trade exhibition has become a strong fulcrum of economic cooperation between China and Russia.
Dialogue link
moderator
Zhang Yazhu
Senior exhibitors
Dialogue guest
Li Zimin
Deputy general manager of north international exhibition co. LTD
We are the professional exhibition subsidiary of China north industry corporation, which is subordinate to China north industry group corporation and China north industry group corporation, mainly engaged in overseas exhibition and domestic exhibition business such as defense exhibition, international emergency and disaster relief technology and equipment exhibition. We hope to strengthen and enlarge exhibitions in the fields of civil-military integration and emergency response industry, and publicize some traditional and advantageous products in our system through exhibitions.
Huang Jiguang
Chairman of fujian shichuang business exhibition co., LTD
In the process of holding self-organized exhibitions, we should cooperate with foreign venues with strength and reputation. At the same time, the most important thing for self-organized exhibitions is to have effective participation. Only when the exhibition gets bigger and bigger, is the best risk prevention and control. You have to work hard on the buyer side.
Hou Hongbing
General manager of guangzhou outreach information technology co., LTD., vice President of guangdong import and export chamber of commerce
We are planning a self-run exhibition in Uganda. In my opinion, the theme of self-run exhibition should be closely combined with the local industry characteristics, and also consider the thinking mode and industry choice of the young generation. In this way, only in the holding of self-organized exhibitions can there be more prospects and confidence.
Yu Minqi
Director of an exhibition project at ANDINA FAIRS in Colombia
To hold self-run overseas exhibitions, we must first be persistent and not just focus on short-term profits. The success of self-run exhibitions may not only take one or two years, but also ten or twenty years of accumulation. Secondly, the local industrial chain and overall environment should be fully considered. The third is to pay attention to cultural differences, to have a zero mentality, do not rely on domestic experience, but in marketing, operation and other aspects of localization.
moderator
Jiang Xiaogang
Director of exhibition activity management department, national association of health industry and enterprise management
Dialogue guest
Duan Jing
Vice President of China association of exhibition economy, general manager of Beijing brilliant charm international business exhibition co., LTD
China-us trade accounts for almost half of China's total trade with other Asian countries. China-us cooperation in various fields has also been strengthened. We cannot abandon the us market. Happily, China's exhibition image has been greatly improved in overseas markets. In addition, the political and economic relations between countries will keep changing, and some exhibition projects with forward-looking and potential development can be arranged in advance, rather than focusing on temporary risks and frictions.
Lou ShuYu
Chief representative of the Chinese delegation of the French association for the promotion of international professional exhibitions
In my opinion, first of all, at home, China's exhibition industry itself should enter the stage of quality development, display image, exhibition services and the quality of exhibits to a new level. In the exhibition industry, I think we should first make good friends with Japan, South Korea and other Asian "neighbors", and at the same time strengthen the development of European and American markets. In addition, we can also bring Chinese buyers overseas through the exhibition platform!
li Bo
Honored the executive director and general manager of exhibition group co., LTD
When developing overseas exhibitions, we pay great attention to developing high-quality projects with potential. Some well-known exhibition companies, they also have a lot of fine exhibition projects, which are worth exploring and developing. In addition, in the choice of destination, exhibitors are more sensitive than us to know where the market is, we follow customer demand, can explore where the market is.
Pretyush Sharma
Senior manager, 10Times exhibition website, India
Breaking through the language barrier is one of the keys to penetrate the local market in the process of participating in overseas exhibitions. In addition, we have observed that some good exhibition projects are still actively attended after being suspended for a period of time, which shows that exhibitors and buyers will remain loyal to the organizers as long as the quality of the exhibition and the quality of the exhibition service are good.