On the afternoon of July 4, one of the parallel BBS created by EPFIC 2019 -- BBS displaying innovative technology was successfully held in conference room 321 of Beijing yanqi lake international convention and exhibition center. This BBS is hosted by lu xiaoqing, general manager of yitao environmental protection technology (Shanghai) co., LTD.

According to the global exhibition industry barometer released by the international exhibition industry association (UFI) at the beginning of this year, organizers and exhibitors are attaching more and more importance to creating diversified and interesting activities during the exhibition to enhance the experience of visitors. For service providers, how to meet the diverse and interesting needs of organizers and exhibitors? How to create more interesting experience activities? What principles should be followed to enhance the activity experience? This BBS in-depth analysis and discussion of these issues through guest speeches, dialogues and discussions.

A guest speaker

Hou Hongxuan

Vice President, market operations, digital marketing business unit, penk

According to hou hongxuan, a traditional exhibition is a physical space provided by the organizer for exhibitors and visitors to communicate and expand business opportunities. To find the right information of exhibitors and visitors and establish a connection is the appeal of both parties coming to this space. Now, the trend is that people have mobile phones, which can make the collection of exhibition information mobile, digital and intelligent. The embodiment of this information is a variety of data, but the management of the collection of these massive data, but also pay attention to the issue of data security. Organizers need to pay attention to three dimensions in data protection management: legal and regulatory requirements, user privacy protection, and commercial data protection. Six principles should be paid attention to in the use of data: the principle of clear purpose, the principle of consistent power and responsibility, the principle of consent, the principle of openness and transparency, the principle of least enough, and the principle of ensuring safety.

Zheng Bomai

Chairman and CEO of huihui

Zheng bomai believes that although the flowers are beautiful, but only a flash in the pan; The display was extravagant, but it was going to be a fading flower. Design and build service providers to user product orientation for the purpose of product design. Customers only pay for product value, product value can only be reflected by experience. Booth is the user experience center, only experience can endue the soul and value of products, to let people imprint is engraved on my heart, let the beauty of the booth forever in the minds of customers.

The first dialogue was hosted by lu xiaoqing, general manager of yitao environmental protection technology (Shanghai) co., LTD

BBS held two thematic dialogues. The first dialogue theme is "technology makes service more convenient", hosted by lu xiaoqing, general manager of yitao environmental protection technology (Shanghai) co., LTD., invited representatives from AV equipment, exhibition images, registration and sign-in, exhibition tools to participate in the dialogue and discuss the convenient service brought by technology.

Yuan Feng

CEO of hangzhou waying network technology co., LTD

Yuan said the company's service is to use the Internet of things and artificial intelligence technology to send photos from the event site to the cloud for people to view and download. A few years ago, exhibition photos were provided directly to the organizers by photographers, and neither exhibitors nor visitors had access to them. With the application of "live picture" technology, all parties of the exhibition can get photos of the event site, even their own photos, which gives exhibitors and visitors more "warm" content in the experience of attending the exhibition. At the same time, yuan feng said, the company should uphold the "embrace change" concept, to continue to innovate, embrace the market, embrace the environment, embrace the team, embrace changes in organizational structure; Second, to do a "data-driven" company, if there is no data support and their own ideas, blind development will only be "dead end".

Zhou Yuzi

General manager of Shanghai tonggao information technology co., LTD

Zhou yuzi said she strongly supports the idea of providing smart matching platforms for exhibitors and visitors through data collection. In the practice of our own enterprise, we have always believed that we should put these ideas into practice. Products provided by tonggao are also developed based on Internet, mobile terminal and artificial intelligence technologies, and the core point of research and development is to create better service experience for organizers, exhibitors and visitors.

Li Zhao

General manager of Beijing branch of lingtong exhibition system co., LTD

Li zhao said that lingtong exhibition belongs to the manufacturing industry in the service industry. The company constantly combines its products with new technologies that can attract people's attention, and at the same time constantly introduces innovative presentation methods used by top foreign competitions to improve the presentation level of domestic exhibition equipment. At present, the company has more than 100 patents, and continues to invest in research and development. But at the same time, it should be noted that the best-selling products of lingtong exhibition are the most basic exhibition building materials that have been sold for decades. The most important use of these basic materials is the innovation and guidance of design and building enterprises in the design end.

Yang Ziqiang 

Beijing dongheng exhibition service co., LTD. North China regional operation director

Yang ziqiang said that the company has been focusing on the traditional product part of the technological innovation. Not only is it limited to be a lighting and stage equipment rental company, but also to provide customers with continuous value-added services through innovation. The purpose of these technological improvements is to bring win-win situations to customers.

The second dialogue by wuhan ruimei exhibition co., LTD. Executive vice President guo cuihong presided over

The second dialogue theme is "use 'experience' to enhance the attraction of the booth", hosted by wuhan ruimei exhibition co., LTD. Executive vice President guo cuihong, invited four exhibition design and construction enterprise executives to participate in the dialogue, around the booth design interactive experience to launch an in-depth discussion.

Wang xiang

Shanghai lucan exhibition co., LTD. Vice President of marketing

Wang xiang believes that the current "experience" in China is extensive entertainment, so in the booth "experience" design needs to be selected, not all booths are suitable for "experience". Many exhibitors have a limited number of staff in the booth. If a good entertainment "experience" is set up, it may attract a large number of visitors, which may affect the communication between staff and quality buyers. Therefore, the "experience" must serve for the essential performance of the product, not for the audience to "play". Secondly, "experience" should serve for better dissemination.

Lei Jie

General manager of yue dun exhibition (Shanghai) co., LTD

Lei jie believes that not all booth design should focus on the setting of interactive experience, but should be based on the needs of the industry. Exhibitions in cutting-edge areas of science and technology are sure to use innovative "experience" Settings, as this can intuitively improve the audience's understanding of technology. But in traditional manufacturing fairs, such as mechanical fairs, where there are machines of all kinds, the use of interactive experiences is open to question. But technology will certainly continue to improve, bringing people more imagination and experience.

Wei Qianchen

Yi zhong communication co., LTD. Account director

Wei qiancheng said that the basis of the exhibition is "experience", the audience into every booth, touch each exhibit is "experience" process. Therefore, "experience" is definitely what the exhibition industry needs. In different industry exhibitions, different products and different situations, how to obtain a better "experience" is the focus of the problem.

Shen Zhaoying

Point meaning space group network marketing center manager

Shen zhaoying thinks, "good-looking skins are the same, interesting soul in a million", "experience" is interesting skins. Now, when it comes to "experience", people will think of "interesting", which is also an important means to develop customers and lock customers from the perspective of marketing. "Experience" is to make things interesting, vivid and attract customers, so that customers can know more about the enterprise. For customers, "experience" has two meanings. First, it enables customers to fully understand the products or brand image of exhibitors. Secondly, after understanding the product, customers can have a clearer understanding of whether the product matches their own needs.

The launch of the report

Chen Meng

Editor in chief of China and foreign exhibition magazine

During BBS, Chen meng, chief editor of China and foreign conference & exhibition magazine, also released the 2018 China county conference & exhibition economic research report. According to the report, 332 exhibitions were held in the 35 county-level exhibition cities in 2018, with a total exhibition area of 6,006,500 square meters and an average exhibition area of 18,100 square meters. Compared with the previous year, the number and scale of exhibitions in counties and cities in 2018 showed a significant increase.