Reporter/xu zhi

With the development of The Times, the "millennial generation" (born from 1982 to 2000), the youngest generation, has officially come of age in 2018, and has become the main force of talents in the whole society. In the exhibition industry, it has also become the mainstream group for holding, exhibiting and visiting exhibitions. Social scientists, economists and other studies believe that millennials are a generation that values individuality and enjoyment, hates being tied down and managed, is willing to try new things and has Internet thinking. In the work, they are good at learning new things, but difficult to keep a long-term interest in something; They do not talk about empty ideal, pay attention to practical interests; It is difficult for them to stay in a company for a long time when they leave without a word of disagreement. And the exhibition industry just needs exhibition talents who can endure "loneliness", have the mentality of serving others, and have continuous practical experience. In the face of such a "new human", how can exhibition colleges and universities better carry out education? How to better use and manage exhibition enterprises? This BBS through the leadership speech, guest speech, dialogue and discussion of the form of in-depth analysis and discussion of these issues.

Address the guest

Chen Zeyan

Executive vice director of academic steering committee of China association for exhibition economy, chairman of Chinese and foreign conference and exhibition school-enterprise cooperation alliance

Chen zeyan believes that "the first generation of students" and "the second generation of exhibition" in China's exhibition industry have begun to take over and "stand out". The relationship between Chinese mice enterprises and universities is: enterprises can provide scholarships, internship bases and other support to mice universities; Conference and exhibition institutions are not yet able to provide enough core staff for the above-mentioned institutions. Exhibition education serves the economy and society in two ways that can test the effect: the ability and level of exhibition teachers to participate in the exhibition consulting topic (the level of undertaking the topic and the position they are engaged in); Achievements and potential of exhibition students' participation in exhibition events (the extent to which their planning and design plans are taken into consideration).

Liu Yong

Vice secretary general of China federation of commerce, vice chairman of Chinese and foreign conference and exhibition school-enterprise cooperation alliance

Liu yong said that there are a lot of reports on millennials from the perspective of consumers. These reports study the characteristics, habits, brand awareness and consumption concepts of millennials. It feels that this generation will master the future market. However, there are few reports on "millennials" from the perspective of talent cultivation and human resources, so this BBS theme can be said to be a very leading topic. This BBS can grasp the focus of The Times to carry out research, no doubt reflects the strong vitality of BBS. The goal of training people in society and colleges is to cultivate talents needed by enterprises: those who can identify with the core values of enterprises, have professional quality and high working skills, and can continuously create value for enterprises.

A guest speaker

Wang Haining

General manager of Beijing longpin tin exhibition co., LTD

Wang haining believes that the premise of improving the executive ability of millennials is to improve the leadership of managers. In fact, as long as managers do three things: set strategy, employment, money. Strategy determines the direction of enterprise development, "the direction is wrong, efforts in vain." Managers should be able to employ people, but also to cultivate people, to allow employees to get more opportunities for growth. There are "three rules" about money: first, give the money that should be given to employees immediately; Second, to give or not to convince yourself to give; Third, if you can refuse to give, do whatever it takes to give. Enterprises should be good at passing the assessment to "sergeant (ordinary staff)" into "staff sergeant (excellent staff)", assessment should pay attention to "light punishment, heavy reward", and punishment or reward should be timely.

Dialogue link

BBS and the first dialogue was hosted by wu zhen, executive vice President of beichen exhibition research institute

BBS held two thematic dialogues. The first dialogue, with the theme of "integration of industry and education to promote talent cultivation", was presided over by wu zhen, executive vice President of beichen exhibition research institute. Leaders of exhibition societies, exhibition colleges and exhibition enterprises were invited to discuss how to solve the needs, difficulties and responsibilities of both sides in the integration of industry and education and school-enterprise cooperation.

Ding Pingping

Secretary general of zhejiang conference and exhibition association

Ding pingping believes that the integration of industry and education should start from the admission of students. The integration of industry and education is the cooperation of many aspects, for example, teaching materials should be compiled by colleges and enterprises; The course is also two-way, the enterprise teacher can come to the school to have a class, the school teacher can also go to the enterprise to train. In addition, colleges and universities around the country should develop their own exhibition majors according to local conditions and school regulations. The sources of exhibition major are different. Some schools are international trade majors, so they will attach importance to the marketing and planning of exhibition. Some schools are from the design and art major, will certainly pay attention to the exhibition design and construction. As long as this major is suitable for the development of the local exhibition industry and the resources of the school, such major setting is feasible.

Zhong Xin

Beijing university of agriculture urban and rural development college exhibition planning and management major construction responsible person

Zhong xin said that Beijing now also supports the construction of exhibition major. The university does not lack money, nor does it expect to reap financial benefits from enterprises in the cooperation between the university and enterprises. What is lacking is the enterprise platform that can achieve good cooperation effect and benefit students' development. In school-enterprise cooperation, the biggest worry is that students will become telemarketers of the sponsor after they come to the sponsor. What the school hopes is that students can really have the opportunity to go to the exhibition site and get access to various exhibition projects.

Zheng Luyi

Partner of Shanghai huizhan group

Zheng luyi believes that to improve the employment rate of exhibition majors, first of all, universities should select students who love exhibition industry when they are admitted. Secondly, it is necessary to cultivate students' interest in exhibition industry during the school period, so that students can choose to enter exhibition industry. Meanwhile, it should be noted that the salary of many exhibition enterprises cannot meet the requirements of exhibition students, which leads to the loss of some students outside the exhibition industry.

zhao Lei

Shanghai prang advertising co., LTD. International engineering director

Zhao lei believes that many exhibition enterprises are not very aware of school-enterprise cooperation, most are still in a passive state. Because the main goal of enterprises is to make profits, in school-enterprise cooperation, schools are for the purpose of talent training, which may become the contradiction between schools and enterprises.

The second dialogue was hosted by bai yan, deputy general manager of Beijing bogan international exhibition service co., LTD

Another dialogue with "large exhibition institutions of talent development strategy" as the theme, by Beijing bo dry international conference and exhibition service co., LTD., vice general manager of BaiYan was presided over by, invited industry association, exhibition companies and leaders to attend the conference and exhibition venues, communicate in recruiting talents, training talents, retain talent and ability to play to the talent system and measures.

Wei Renli

Deputy director, conference and exhibition department, China center for international science and technology exchange, cast

Wei renli said that the training of the association's staff is divided into two parts, one is the collective training of the unit, and the other is personal improvement. Collective training means that employees must rotate in the three departments of the unit within a certain period of time after their formal entry into the company, so that employees can be trained in various aspects. Personal improvement means that the unit supports employees to obtain various qualifications and certificates, and the unit is willing to pay for all employees' personal progress.

Zhou Yue

Deputy director of human resources department of national conference center

According to zhou yue, the national conference center attracts talents in three aspects: salary and welfare, development platform and harmonious working atmosphere of enterprises. Pay and benefits should pay attention to the combination of long-term incentive and short-term incentive; The development platform includes promotion within the first-level enterprise, promotion in the second-level superior group and promotion in the third-level management output; In creating a harmonious working atmosphere of the enterprise, the general manager mailbox will be set up, so that each employee can explain their ideas to the general manager, there are also staff activity association, single staff fellowship and other activities.

Zhang Jun

Shanghai kuanchuang international culture and technology co., LTD

Zhang jun said that enterprises should check the source of talents' working ability. For example, after new employees join the company, kuanchuang will arrange them to work for three months or six months in the position they are looking for, and offer them better positions and salaries according to their performance. At the same time, the use of talents should also be bold and not stick to one pattern. For senior managers with experience and connections, kuanchuang will also provide a high-quality platform for employees to grow. For high quality talents from universities, we also have a complete upgrading system, so that the talents can continue to grow.

Chen Meng

Editor in chief of China and foreign exhibition magazine

During BBS, Chen meng, chief editor of China and foreign exhibition magazine, also released the 2018 China exhibition education report. According to the report, by 2018, 347 institutions of higher learning in 57 cities of 29 provinces (autonomous regions, municipalities directly under the central government) had opened exhibition management (undergraduate) or exhibition planning (junior college) programs, 11 more than in 2017, an increase of 3.27% year-on-year. The survey found that companies prefer employees with education or experience related to exhibitions. On average, they make up 50.62% of the workforce. Employers most need senior staff with the overall planning ability (40.00%), followed by internal and external communication ability (37.50%) and strong sense of service (25.00%); The most important requirement for exhibition newcomers is "the ability to keep learning".