Reporter/ge jing
With the proliferation of large and small auto shows in recent years and a lack of regulation, many viewers believe that auto shows have lost their popularity and traffic. The exhibition stands are much less interesting than before. "the Beijing, Shanghai and guangzhou auto shows lack sound volume, and the second and third-tier auto shows lack bright spots" is the consensus view of most audiences. The layman looks at the scene, the connoisseurship looks at the way, exactly is what kind of reason caused this one circumstance? How can an auto show host boost its economic vitality? With these questions in mind, the "BBS automobile exhibition" was launched at yanqi lake international convention and exhibition center on July 4.
Dialogue guest
Yao Jun
Executive vice President of hubei conference and exhibition economic development promotion association
Today's topic is "how to boost the auto show vitality," cancel "models" in Shanghai, the country also subsequently cancelled, the visual impact of the auto show, especially with the rise of emerging technology in recent years, people's consumption habits are changed, the demand for auto show also is in transition, to show the experience demand is higher and higher, now what the audience want to see in auto show? How should sponsor guide exhibitor to make corresponding change, be worth everybody thoughtful.
Zhou Xiaowen
Executive director of Beijing shiwei mai tourism development co., LTD., and general manager of shiwei mai exhibition co., LTD
The beishang-guangzhou auto show is mainly "2B". With the substantial decrease of b-end customers in recent years, the channel mode of car sales is changing. With the end of the shock period of new energy subsidies in 2020, beishang-guangzhou comprehensive auto show will face constant adjustment and reform. Especially in second - and third-tier cities, auto shows focusing on "selling cars" will be unsustainable. Future auto shows will be more and more inclined to "lifestyle" and "crossover integration".
Ding Hongbo
Secretary general of Shanghai international road trip and rv camping expo
The future direction of auto show is "lifestyle" and "car culture", and "new retail" and "precision marketing" are also the future direction of car sales. Now the automobile industry is in the process of polarization, some cars pursue practicality, some cars pursue individuality; Some car shows go for scale, others for segmentation; Anyway, we should learn to use the Internet to serve the auto show.
Zhang Zhongyue
China automotive news all media interview center chief reporter
In recent years, it is an indisputable fact that the volume of auto shows has decreased. The first reason is that with the decline of the industry growth rate, manufacturers reduce the intensity of preferential treatment, even many manufacturers do not have new products launched, so there is no point to watch; Second, with the diversification of channels for audiences to learn about new cars, auto shows are no longer the only way to learn about new cars. In addition, with more and more exhibition halls in cities, there are more and more ways to experience new cars, which indirectly leads to the decline of auto show traffic.
published
Publisher: Chen meng, chief editor of China & foreign exhibition magazine
During BBS, Chen meng, chief editor of China and foreign exhibition magazine, released the 2018 national automobile exhibition development research report.