Reporter/xu chong

On July 4, BBS (hereinafter referred to as BBS) was held in Beijing yanqi lake international convention and exhibition center as scheduled. As one of the important parallel BBS of EPFIC, BBS of this year's award is themed as "creative service highlights MICE value", and in-depth discussion on relevant issues in the MICE field is conducted through guest speeches, dialogues and discussions.

A guest speaker

Mr. Wan

Conference co-founder &CEO

In his speech, wan tao introduced how technology is constantly promoting the digitization of the exhibition industry and other topics, and said that through the new Internet technology, realizing the innovation and interaction of conference marketing, conference management and conference has become the mainstream of customer demand.

Fan Songhe

General manager of guangzhou yuexiu international conference center

By comparing the development of different industrial formats of exhibitions and conferences, Chinese conferences and international conferences, fan songhe let the audience further understand how professional venues can effectively contribute to the development of China's conference industry.

Zhang yu

General manager of Shanghai yiniu technology co., LTD

Through the analysis of "can AI replace manual simultaneous interpretation in international conferences" and other topics, zhang yu explained how to re-frame conference translation with SAAS and effectively reduce the cost of conference activities through cloud service of simultaneous interpretation.

Dialogue guest

Liu Haiying

Deputy chairman of national convention and exhibition standardization technical committee

In the dialogue link, as the host of the dialogue, liu haiying strictly controlled the discussion topic framework and guided the guests to express their own views and cases in a specific and concise way, which ensured the smooth and high quality of the link.

He Wenxin

Vice President, Eurasia hotel investment management co., LTD

He wenxin believes that as the service side, the hotel should first grasp the basic service, and then talk about creativity. In addition, services and ideas are reflected through value. Products with the same cost will show different values due to different ideas and services on different platforms.

Zhou Honghui

Deputy general manager of comfort group international conference and exhibition co., LTD

Zhou honghui proposed that exhibition planners should fully understand the needs of customers, clearly understand the purpose of customers' exhibition activities, and jointly explore the theme of the conference activities, find the breakthrough point, and carry out the exhibition activities through professional, meaningful and appropriate expression.

Shu Tao

Hangzhou exhibition tourism co., LTD. Deputy general manager

Shu tao said that MICE activities cannot be separated from customers' demands and expressions. Customers' ideas may be very abstract. MICE companies need to make their ideas as specific as possible through their own planning, form customized plans and form differentiated competition with other enterprises.

Lei ShiXing

Chongqing yuelai international conference center deputy general manager

Lei shixing proposed that venues should fully integrate the development of conferences and exhibitions, enhance the sustainable competitiveness of venues, and create exhibition art.

Wang Dian

WTAT Group marketing and product manager

Wang dian put forward that all types of MICE projects to reach the DMC, has a basic framework, can operate space is not large, DMC needs to be able to have a full understanding of destination information, can effectively coordinate the allocation of destination resources, this is the basic condition for the realization of creative MICE.

The launch of the report

Chen Meng

Editor in chief of China and foreign exhibition magazine

Chen meng, chief editor of China and foreign exhibition magazine, released the 2018 China international conference awards industry development analysis report on BBS.

host

BBS is hosted by zhang wenhan, marketing manager of guinness world records greater China

Check out the July 2019 issue of travel & exhibition.